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Online search is the
most widely used method of attracting
qualified visitors to your Web site.
According to Jupiter Research, 82% of
online shoppers know exactly what they
want when they log onto the Internet and
almost half of them use search engines
to find solutions and vendors. With
research confirming that the vast
majority of searches end within the
first two pages of results, prominent
placement on the Internet's major search
engines through effective search engine
optimization is of critical importance.
EicraSoft's natural search
optimization services are designed to
get your Website noticed when potential
buyers are looking for the products and
services you have to offer. We achieve
this by targeting the Internet's major
search properties in order to drive
self-qualified prospects to your site -
the specific audiences that are looking
for your products and/or services. The
process begins with the effective
selection of the basic building blocks
for your natural search optimization
campaign... your keywords. |
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Keyword
Analysis |
Competitive Analysis |
Knowing what words and phrases
people use to search the Web is
an essential component of any
well-executed search engine
positioning campaign.
EicraSoft's keyword analysis
program takes the "guess work"
out of determining which keyword
phrases you should be targeting.
The keyword analysis and
selection phase of our search
engine positioning process
identifies the proper keywords
to target ensuring that the most
qualified users will find the
specific pages within your site
that are relevant to their
search query.
EicraSoft will analyze your
Website log files and perform a
comprehensive competitive
analysis using our proprietary
web analytics technology to
identify the most effective
keywords for your search engine
positioning campaign.
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The competitive analysis phase
of the search engine
optimization process will help
you size up your competition and
provide you with the tools
necessary to achieve and
maintain your rightful position
at the top of the search
engines. After establishing the
most effective keywords for your
Website, EicraSoft will prepare
a comprehensive competitive
analysis and baseline report
showing you exactly where you
stand relative to your
competitors for these keywords.
This phase of the search engine
optimization process will yield
the foundational data necessary
to achieve the competitive
advantages needed to outperform
your competitors on the search
engines and gain valuable market
share. |
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Content
Enhancement |
Code
Enhancement |
Once effective keywords have
been agreed upon, and a strategy
has been formulated for
outperforming competitors,
EicraSoft will perform the
content enhancement phase of the
search engine optimization
process.
As the title implies, content
enhancement involves the
modification of Website content.
During this phase of the
process, EicraSoft will make
recommendations to manipulate
the current placement of
existing content, add new
content, or even remove existing
content in certain
circumstances.
Since the end goal of the search
engine optimization process is
to achieve prominent placement
for the right keywords, rather
than tricking the search engines
into listing your pages, we will
need to ensure that the
appropriate keywords are
incorporated into your site in
an appropriate manner. Simply
including these keywords into
your content is not enough.
EicraSoft has years of
experience in constructing site
content in a search engine
friendly format. |
Effective copy writing is only
part of the battle when it comes
to making your Website search
engine friendly. Regardless of
how complex search engines seem,
they are not yet complex enough
to read all content that the web
browsers display. While flash,
Java script, DHTML, and framing
technologies may look great to
the end user, they can stop a
search engine spider dead in its
tracks and prohibit your Website
from being crawled effectively.
Even if your site has been
programmed in pure, easy to read
HTML, you may not be presenting
the spider with the appropriate
information. Title, H1, and Meta
tags are all important elements
in effective code writing.
Search engines rely on specific
code to determine the content
within a Web page.
Database-driven Websites present
yet another obstacle for search
engine spiders. Without proper
search engine optimization, much
of your site may be unreadable
to search engines. This can have
a significant adverse impact on
your sites ability to generate
search engine traffic. |
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Link
Enhancement |
Code
Implementation |
Once the content contained
within your site is geared
towards the appropriate keywords
and search engine spiders can
effectively navigate your site,
the search engines will attempt
to determine the relative
importance of your site. Your
site may contain information
about a subject, but how
qualified is your site to talk
about it?
Relevancy based search engines
use linking to determine the
relative credibility of one site
versus another with respect to
subject matter. You may have
heard the terms "Link
Popularity" and "Page Rank"
through search engine
optimization research. These
terms refer to the existence of
external links from sites that
link to yours. These links can
have a substantial impact on
your ability to achieve and
maintain prominent positioning
for the keywords you covet.
EicraSoft works with you to help
increase the number, quality and
manner in which external sites
are linked to your Website.
EicraSoft works with you to
identify relevant sources for
links, where they should direct
traffic to, and how they link. |
Once the content, code, and link
enhancement processes have been
completed, the net step in the
search engine optimization
process is implementation.
EicraSoft offers varying levels
of implementation to address the
individual needs of our clients.
EicraSoft can implement search
engine optimization by preparing
a deliverable that contains a
hard copy document and a custom
tailored CD with all the code
the client needs to make
changes. This process enables
your Web team to simply paste
the optimized code from the CD
into your current pages.
Depending on level of access,
EicraSoft can also implement
search engine optimization by
accessing your Web servers and
uploading the coded pages.
EicraSoft also offers the option
of having one of our search
engine optimization consultants
implement the optimized code on
your premises. If the client
chooses this option, a EicraSoft
search engine optimization
consultant will travel to your
facility, implement code
changes, and work with your Web
team to train them on the fine
points of updating content.
EicraSoft's search engine
optimization consultants have
years of experience in working
with content management systems
such as Vignette and Interwoven,
as well as shopping cart systems
that can be the source of issues
related to changes in content. |
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Web
Page and Directory Submission |
Additional Steps For Search
Engine Placement |
The final step in the search
engine optimization process is
to make sure that each of the
newly optimized pages are
included in the indexes of all
the relevant search engines.
EicraSoft hand submits all pages
into search engines and
directories.
Directory submission requires
both effective copy writing and
a comprehensive understanding of
the search engines. EicraSoft
ensures that your directory
submissions are in compliance
with the directory's technical
parameters and ensures that the
client's listings are as keyword
rich and relevant as possible.
Proper directory submission is
critical for search engine
success. |
The outlined above
represent the core components of
an effective search engine
optimization process. EicraSoft
sets itself apart by the quality
in which we perform these tasks,
as well as the additional steps
we take to ensure the success of
our clients. |
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For a detailed
proposal and a free baseline analysis,
please fill out our search engine
optimization
request for proposal form. |
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